BrandStory Group Appoints Raj Swaminathan as Chief Growth Officer to Lead Next Phase of Business Growth & Expansion

BrandStory Group today announced the appointment of Raj Swaminathan as Chief Growth Officer (CGO). In his new role, Raj will spearhead the Group’s overall growth strategy across its full-stack agency business, AdTech platforms and the creation of a new Performance Marketing business.

With over two decades of experience across digital advertising, AdTech, MarTech, SaaS, performance marketing, advertising sales and business leadership, Raj brings extensive experience across the digital ecosystem spanning brands, agencies, publishers, ad networks and technology platforms.

Over the course of his career, he has worked with leading organisations including JWT, Genesis BCW, Publicis MS&L, BharatMatrimony Group, ValueFirst, Mobusi, Globale Media, Engagely.ai, FraudScore and RedTrack, among others.

His experience encompasses digital advertising and AdSales, AdTech and MarTech platform sales, branding and performance marketing, business development, account management, revenue leadership, P&L management and building businesses from the ground up.

A three-pronged growth mandate

At BrandStory, Raj will lead an integrated growth charter across three core areas:

• Full-stack agency growth — Lead growth across BrandStory’s agency capabilities spanning branding, search, social media, content, PR, films and productions, with a focus on strengthening market positioning, expanding client relationships, entering new categories and geographies, and increasing share of wallet across existing and new clients.

• Adtech platforms GTM & growth — Drive the go-to-market and growth of BrandStory’s AdTech platform businesses, developing specialist propositions, expanding customer acquisition across brands, agencies and technology businesses, and creating scalable technology-led revenue engines.

• Building the performance marketing business — Establish a dedicated Performance Marketing business from the ground up, built around measurable outcomes, performance-led commercial models and a strong ROI orientation, combining BrandStory’s creative and digital capabilities with acquisition-focused execution.

International expansion

Raj will also play a key role in BrandStory Group’s international growth strategy, with plans to explore and develop opportunities across the Middle East, South East Asia and the United States as part of the Group’s next phase of expansion.

LEADERSHIP COMMENT

Bala Kumaran, Founder & CEO, BrandStory Group, said:

“We are delighted to have Raj join BrandStory at an important stage of our growth journey. His experience across digital advertising, AdTech, performance marketing and technology businesses, combined with his understanding of sales, revenue and business building, makes him a strong addition to our leadership team. Our ambition is to build BrandStory into a larger, more integrated growth partner for businesses combining our full-stack agency capabilities with technology-led solutions and performance-driven businesses. Raj will play a critical role in taking this vision forward, both in India and in our international markets.”

Raj Swaminathan, Chief Growth Officer, BrandStory Group, said:

“I am excited to join BrandStory at a very interesting point in its journey. What attracted me to the opportunity is the ability to build across multiple growth engines an established full-stack agency business, a growing AdTech opportunity and a Performance Marketing business that we can build ground-up. The opportunity is not just about growing revenues; it is about building differentiated propositions, creating stronger market positioning, developing specialist businesses and building scalable growth engines. I look forward to working closely with Bala, Vaishnavi and the entire BrandStory team to create the next phase of growth in India and, subsequently, take some of these capabilities into international markets.”