AXA Life Insurance Names Priya Chandni as Head of Brand and PR

Bharti AXA Life Insurance has appointed Priya Chandni as Head of Brand and PR, strengthening its leadership in brand building and corporate communications. Chandni joins Bharti AXA Life Insurance with extensive experience across brand strategy, integrated marketing, advertising and communications. She brings cross-sector expertise spanning financial services, jewellery, automobiles, aviation and other industries. Before joining Bharti AXA Life Insurance, Chandni served as Associate Vice President and Head of Brand and Marketing Communication at Generali Central Insurance. During her tenure, she led the company's brand and marketing function, working across brand transformation, integrated campaigns, customer communication, employer branding and distribution marketing. Chandni announced her new role through a post on LinkedIn, marking the beginning of her latest leadership assignment in the insurance sector. Experience Across Leading Brands Prior to Generali Central Insurance, Chandni worked with IDFC FIRST Bank as Assistant Vice President, Central Marketing. Her experience also includes roles at Gitanjali…

Bharti AXA Life Insurance has appointed Priya Chandni as Head of Brand and PR, strengthening its leadership in brand building and corporate communications.

Chandni joins Bharti AXA Life Insurance with extensive experience across brand strategy, integrated marketing, advertising and communications. She brings cross-sector expertise spanning financial services, jewellery, automobiles, aviation and other industries.

Before joining Bharti AXA Life Insurance, Chandni served as Associate Vice President and Head of Brand and Marketing Communication at Generali Central Insurance. During her tenure, she led the company’s brand and marketing function, working across brand transformation, integrated campaigns, customer communication, employer branding and distribution marketing.

Chandni announced her new role through a post on LinkedIn, marking the beginning of her latest leadership assignment in the insurance sector.

Experience Across Leading Brands

Prior to Generali Central Insurance, Chandni worked with IDFC FIRST Bank as Assistant Vice President, Central Marketing. Her experience also includes roles at Gitanjali Gems, TBWA\India, Havas Worldwide Digital, Carat Media Services and Better Communications.

Across these organisations, she has developed expertise in building brand strategies, executing integrated marketing programmes and driving communications initiatives tailored to different audiences and business objectives.

Her experience across both agency and client-side roles has given her exposure to the full spectrum of marketing and communications, from advertising and media to brand positioning and customer engagement.

At Bharti AXA Life Insurance, Chandni will take on responsibility for the brand and PR function, bringing together her experience in strategic brand building, marketing communications and corporate reputation.

Her appointment comes as the insurance industry continues to place greater emphasis on differentiated brand experiences, customer-centric communication and stronger engagement across digital and traditional channels.