In a category known for safe messaging and functional storytelling, SUYUG Infra has delivered a rare example of real estate marketing built for cultural participation. Its recent UFO-themed campaign turned Bengaluru into an immersive narrative playground, demonstrating how real estate brands can borrow from entertainment, meme culture, and social-first storytelling without diluting credibility. Executed over two weeks...
Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Limited, has unveiled an exciting new chapter of its flagship brand campaign, ‘Bharosa Tum Ho’. The campaign centres on ‘Trust’ as its emotional anchor, while evolving the narrative to spotlight the individual’s role as the primary protector of their family. Through simple, human storytelling,...
Since joining Crimtan in 2021, Abou Ghanem has been instrumental in winning new clients, including Accor, Flynas and Rotana. Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA...
HONOR, a global AI device ecosystem company, successfully concluded a photography masterclass “Master the Light” photography masterclass at its Experience Store in Dubai Mall, reinforcing its commitment to technical education and redefining the role of retail spaces as immersive learning environments. This photography masterclass reflects HONOR’s broader vision of empowering users through intelligent technology and...
The brand moved up in the Brand Finance ranking from 105 last year to rank 100 spot on this year. ADNOC has entered the Top 100 most valuable global brands, making it the first Emirati brand to enter the list. The brand moved up in the Brand Finance Global 500 ranking from 105 last year to...
United Foods Company, a leading UAE-based food manufacturing and distribution company, is pursuing an ambitious plan for growth and business transformation to meet the changing needs of the region, as it celebrates 50 years of operations in the UAE. Under the leadership of newly appointed CEO Mohamad Itani, who joined the company in September 2025,...
Abu Dhabi’s flagship AI Adopters event, Machines Can Think 2026, featured a keynote by Yann LeCun, Professor at New York University on Objective-Driven AI: World Models, Reasoning, and Efficiency which examined how AI systems can move beyond pattern recognition toward goal-oriented reasoning, improved efficiency, and more reliable decision-making in real-world environments. Machines Can Think 2026...
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled the latest film in the ‘Dubai, Ready For A Surprise’series featuring India’s power couple, Anushka Sharma and Virat Kohli. With a focus on winter in Dubai, the film is rooted in the core idea of...
Since joining Crimtan in 2021, Abou Ghanem has been instrumental in winning new clients, including Accor, Flynas and Rotana. Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA...
flynas, Saudi Arabia’s leading low-cost airline, launches the world’s first intelligent AI-powered seat selector, transforming passengers from travellers into storytellers. While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ campaign, Saudi Arabia’s leading low-cost carrier is giving passengers the power to choose more than a...
