Hyundai Motor Group Names Tariq Jaser as KSA Marketing Head

Hyundai Motor Group has appointed Tariq Jaser as Head of KSA Marketing, where he will lead the company’s marketing strategy and initiatives in Saudi Arabia. His responsibilities will include supporting brand development, strengthening consumer engagement and advancing the company’s broader ambitions in one of the region’s most dynamic automotive markets.

Jaser brings extensive experience across the automotive, technology, media, entertainment and digital marketing sectors. His professional background combines strategic brand leadership with expertise in business growth, digital transformation and customer acquisition.

Commenting on his appointment, Jaser said, “Hyundai is a great global brand with a strong heritage, a clear vision and an exciting future in mobility. I’m genuinely excited to join the group at such an important time for the automotive industry.”

He added, “Saudi Arabia is one of the world’s most evolving and ambitious markets, and I look forward to being part of its journey, contributing to the future of mobility, and building meaningful connections with consumers and partners across the Kingdom.”

Tariq Jaser’s Automotive Marketing Experience

Before joining Hyundai Motor Group, Jaser held senior marketing leadership responsibilities at Gargash Group, one of the UAE’s established business conglomerates. During his tenure, he worked across a diverse portfolio of international automotive and consumer brands, including Mercedes-Benz, Alfa Romeo, GAC Motor and SIXT.

His responsibilities included developing brand and digital marketing strategies, driving customer engagement, strengthening brand positioning and delivering measurable commercial growth.

Experience in Technology and Entertainment

Alongside his automotive experience, Jaser played a significant role in building and scaling Myco, a technology-led streaming and entertainment platform within the wider Gargash business ecosystem.

As Head of Marketing at Myco, he helped shape the platform’s global marketing strategy, brand positioning and expansion across multiple markets. His work brought together technology, content, partnerships, performance marketing and audience engagement.

His broader experience spans brand strategy, integrated communications, performance marketing, customer relationship management (CRM), customer experience, media partnerships and data-driven growth.

Throughout his career, Jaser has focused on connecting marketing investments with business outcomes while building brands that establish meaningful relationships with their audiences.

Supporting Hyundai’s Growth in Saudi Arabia

Jaser’s appointment comes at a time of significant transformation in Saudi Arabia’s automotive and mobility landscape. Changing consumer expectations, technological advancements and the Kingdom’s wider economic ambitions continue to reshape the industry.

In his new role, Jaser will draw on his experience across automotive and technology-led businesses to lead Hyundai’s marketing initiatives in the Kingdom, with a focus on brand development, consumer engagement and the evolving mobility market.