Bata India Appoints Jasleen Kaur Gumber as Head of Marketing

Bata India Limited has elevated Jasleen Kaur G to the position of Head of Marketing, expanding her leadership responsibilities within the footwear and lifestyle company. Kaur announced her new role through a LinkedIn post.

She takes on the position after serving as Head of Category Marketing and PR at Bata India, where she was responsible for marketing across the company’s brand portfolio. She joined the organisation in October 2024.

Leadership Role Across Bata India’s Brand Portfolio

In her new role, Kaur will lead marketing strategy and brand management across Bata India’s portfolio, which includes Bata, Hush Puppies, Scholl, Bubble Gummers, Nine West, Power, Floatz and North Star.

Her expanded mandate brings together her experience in brand strategy, public relations, digital marketing and category management. The role will involve strengthening brand positioning and consumer engagement across the company’s footwear and lifestyle brands.

Experience Across Reliance Brands and Benetton Group

Before joining Bata India, Kaur served as Assistant Vice President – Marketing at Reliance Brands Limited, where she handled marketing and public relations for brands including Hugo Boss, Mothercare and Hamleys.

She also spent more than seven years at Benetton Group, holding leadership positions across marketing, public relations and sustainability. Her responsibilities covered markets including India, Nepal, Sri Lanka and Myanmar.

Earlier in her career, she worked with Canon India in digital marketing and public relations, as well as India Infrastructure Publishing Private Limited.

Bringing Cross-Industry Marketing Experience to Bata India

Kaur’s professional experience spans footwear, fashion, luxury retail, consumer electronics and lifestyle brands. Her background includes brand development, integrated communications, digital strategy, public relations and consumer engagement.

Her elevation comes as Bata India continues to focus on strengthening its brand portfolio and connecting with consumers across different market segments. In her new position, Kaur will lead the company’s marketing function, drawing on her experience across multiple consumer categories and retail businesses.