IBM Promotes Santosh Kumar to Head of Growth Marketing

Santosh Kumar has taken on the role of head of growth marketing for India and South Asia at IBM, returning to a company where he previously spent more than seven years during his earlier tenure.

Announcing his new role in a LinkedIn post, Kumar wrote, “I’m excited to share that I’m starting a new chapter as head of Growth Marketing, India South Asia at IBM.”

Kumar first worked at IBM between 2010 and 2017, holding positions including manager – marketing, programme manager – business analytics and campaign planner.

Before returning to IBM, Kumar served as chief marketing officer at AXISCADES from October 2018 to December 2020. He also worked as performance marketing leader at Algonomy, gaining experience in marketing strategy and performance-driven initiatives.

Kumar rejoined IBM in December 2020 as marketing transformation leader. In his most recent role, he led ecosystem marketing across the Asia-Pacific (APAC) region, focusing on demand generation, partner marketing and growth strategies.

His appointment as head of growth marketing for India and South Asia builds on his experience across marketing transformation, ecosystem development, performance marketing and regional growth initiatives.