Saregama India Names Aditya Khandelwal as Chief Manager – Live Experiences

Aditya Khandelwal has joined Saregama India as Chief Manager – Live Experiences, bringing experience across strategy, growth, merchandising and marketing to the music and entertainment company.

Announcing his appointment in a LinkedIn post, Khandelwal wrote, “Happy to share that I’ve joined Saregama India as Chief Manager – Live Experiences.

Khandelwal joins Saregama India from Tide, where he served as senior manager – strategy and special projects from June 2025 to October 2026.

Before Tide, he spent more than four years at Swiggy, working across merchandising, growth and growth strategy. He also worked at Flipkart as manager – pricing and planning, gaining experience in pricing strategies and business planning.

Khandelwal began his marketing career at Swiggy as assistant marketing manager. Earlier, he started his professional journey at Alcobrew Distilleries India as a management trainee, working on product development, branding, marketing plans, digital campaigns and brand activations.

He also has experience in the technology sector, having previously worked as a junior software engineer at Sopra Steria.

Khandelwal’s appointment at Saregama India adds to his experience across business strategy, consumer growth, marketing and commercial planning, as he takes on responsibilities focused on the company’s live experiences business.