PRCA APAC Introduces New Network for Rising PR Professionals

The Public Relations and Communications Association Asia Pacific (PRCA APAC) has launched its Rising Professionals Network, bringing together emerging communications professionals from across the region to contribute to conversations around the future of the industry.

Chaired by Noemie Viterale, Manager at APAC Advisors, the network brings together professionals from Singapore, the Philippines, Malaysia and Japan. It aims to ensure that the perspectives and priorities of the next generation of communications professionals are represented within PRCA APAC and the wider industry.

Focus on the Next Generation of Communications Professionals

The network will address issues affecting early and mid-career professionals, including artificial intelligence, changing career paths, commercial skills, public affairs, leadership and the evolving expectations of the communications profession.

Its plans include practical workshops, thought leadership initiatives, engagement with schools, polytechnics, colleges and universities, collaboration with industry leaders, and opportunities for rising professionals to have a greater voice at PRCA APAC events.

Next Gen Wire Launches as First Initiative

The group has already launched its first initiative, Next Gen Wire, a new Substack platform designed to give rising professionals a space to share their perspectives on issues affecting communications, PR and public affairs.

Operating as a “rotating mic”, the platform will feature a different committee member each month, bringing fresh perspectives from across the Asia Pacific region.

Founding Members

• Noemie Viterale, Manager, APAC Advisors, Singapore – Chair
• Kiana Carreon, Account Director, Bud, Philippines
• Janice Loh Jia Zhen, Senior Account Manager, Bud, Malaysia
• Queenie Resmundo, Associate Director, COMCO Southeast Asia, Philippines
• Natalie Teo Li-Anne, Associate, Eastwest PR, Singapore
• Theodore Woon, Director, Pinpoint PR, Singapore
• Oto Nishizaki, Account Executive, Allison, Japan
• Phylicia Kai, Account Executive, Fifty Acres, Singapore

Creating a Platform for Industry Dialogue

Commenting on the launch, Noemie Viterale, Chair of the PRCA APAC Rising Professionals Network, said, “There’s so much changing in our industry, from AI and geopolitics to the way communications, public affairs and other disciplines are increasingly coming together. Rising professionals should be part of those conversations, not just listening in.

“The Network is about creating a space to share what we’re seeing and learning, learn from those with more experience, and bring our own perspectives to the conversation about where the profession is heading.”

Tara Munis, Head of PRCA Asia Pacific, added, “The future of our industry should not be shaped without the people who will be leading it next. We want the Rising Professionals Network to give emerging talent a genuine voice within PRCA APAC, while also giving them access to the experience, networks and practical skills that can help them progress.

“This is also about bringing different generations of the industry together. Rising professionals have valuable perspectives on AI, changing audience behaviours and emerging platforms, while experienced leaders can share their knowledge around leadership, commercial skills and career development.”

The network will develop a programme of initiatives throughout 2026 and 2027, with a focus on practical skills, industry education and creating more opportunities for rising professionals to contribute to the future of communications across Asia Pacific.