Vaibhav Kashyap Joins OneXtel Communication as Head – Branded Content & Assistant General Manager

OneXtel Communication Media has announced the appointment of Vaibhav Kashyap as Head – Branded Content & Assistant General Manager, marking another step in the company’s efforts to strengthen its branded content, intellectual property (IP), corporate engagement and strategic partnership capabilities.

In his new role, Vaibhav will lead the organisation’s branded content mandate, with a particular focus on developing differentiated content-led platforms and intellectual properties. He will also work on corporate penetration, strategic partnerships and business development across key corporate segments, helping brands leverage content, media and experiential platforms to build stronger visibility and market influence.

Vaibhav brings experience from the media solutions ecosystem, with his association with Bennett Coleman and Company Ltd. (Times Group) and the Media Solutions/OMS function. His professional profile also reflects exposure to digital marketing, brand solutions and event management, complemented by certifications in areas including digital marketing and Google Analytics. 

His appointment comes at a time when brands are increasingly looking beyond conventional PR and advertising towards content-led IPs, thought leadership, branded platforms and high-value corporate engagement opportunities.

Strengthening OneXtel’s Content & IP Mandate

OneXtel Communication Media positions itself as an IP-led strategy and reputation management company, working across reputation strategy, corporate communications, media relations, influence management and growth communications. Its current service architecture includes corporate positioning, executive narrative development, thought leadership, media strategy, leadership communications and category-building initiatives. 

The organisation has also developed proprietary platforms including XInfra, XEducation, XHealth and XEquity, designed around sector-specific intelligence, publishing and conversations. 

Its event-led work includes business and industry platforms such as the ET NOW Business Conclave & Awards and ET NOW Realty Conclave & Awards, creating opportunities for leadership conversations, recognition, networking and brand engagement.The company also works across media relations, press release distribution, journalist outreach, influencer collaborations, online reputation and brand promotion, according to its corporate profile. 

Commenting on the appointment, Danish Wani, Director, OneXtel Communication Media, said: “Vaibhav brings a valuable combination of media understanding, brand thinking and content-oriented experience to OneXtel. His appointment comes at an important stage in our growth journey, as we are expanding our focus from conventional communication mandates towards building meaningful IPs, branded content platforms and long-term corporate partnerships. We look forward to his contribution in creating platforms that deliver both brand value and business relevance.”

Gulrez Alam, Director, Teamology PR, said “Vaibhav’s appointment strengthens the larger communication ecosystem we are building across Teamology and OneXtel. His understanding of media solutions, branded content and corporate engagement will add a new dimension to our IP and event-led initiatives. We see significant potential in developing content platforms that bring brands, businesses and influential voices together in meaningful ways.”

Teamology PR and OneXtel Communication Media are part of the broader communication ecosystem, with the collaboration creating opportunities to integrate digital PR, corporate communications, branded content, IP development and event-led engagement.

With Vaibhav taking charge of the branded content function, OneXtel is expected to further develop brand-owned and co-created IPs, corporate content platforms, leadership conversations, industry events and partnership-led properties.

The appointment reflects the growing convergence between PR, media, content, events and intellectual property, where brands increasingly seek platforms that can generate sustained visibility rather than one-time communication outcomes.

OneXtel’s stated approach is centred on building structured communication systems that align brand narratives with business objectives, stakeholder expectations and long-term reputation. 

For Vaibhav, the new mandate brings together several elements of the modern brand ecosystem—content, media, corporate relationships, IP creation and experiential engagement—with the objective of creating scalable platforms for brands and organisations across sectors.