JioStar’s upcoming quiz show India Ke Top 1% has secured seven sponsors ahead of its premiere, bringing together brands across technology, cement, fintech, paints, fragrances and clean energy. Google Search AI has come on board as the Co-Presented By sponsor. Shree Cement, CoinSwitch, Birla Opus and ORN.com are the Co-Powered By partners. The sponsorship line-up also includes Denver Perfumes as the Fragrance Partner and Avaada as the Clean Energy Partner. A Different Take on the Quiz Format Unlike conventional quiz shows that primarily test contestants on accumulated knowledge and memorisation, India Ke Top 1% is designed around observation, adaptability and problem-solving. The format challenges contestants to use intuition and apply their thinking to everyday situations, creating a different approach to the traditional knowledge-based quiz format. Focus on Contextual Brand Integrations The show’s format is also being positioned as an opportunity for brands to build integrations beyond conventional advertising placements. Mahesh…
