Ruchika Malhan Varma Appointed CMO of Mahindra Manulife Insurance

Ruchika Malhan Varma has joined AI-enabled insurer Mahindra Manulife Insurance as Chief Marketing and Customer Officer, according to her updated LinkedIn profile. The appointment brings an experienced marketing and customer leadership professional to the insurance company as it continues to build its presence in the market.

Varma moves to Mahindra Manulife Insurance from Generali Central Insurance, where she served as Chief Marketing, Customer, and Impact Officer. She spent nearly seven years with the insurer, working across marketing, customer and impact-related functions.

Varma Brings 25-Plus Years of Experience

Varma has more than 25 years of professional experience spanning financial services, media, hospitality, tourism and consumer-facing businesses.

Before joining Mahindra Manulife Insurance, she held a senior leadership role at Generali Central Insurance, where her responsibilities covered marketing, customer experience and impact.

Her career has also included roles at IDFC FIRST Bank, Marina Bay Sands, BBC Worldwide, Lonely Planet and the Singapore Tourism Board, among others.

Experience Across Marketing and Customer Functions

Varma’s career has taken her across multiple industries and markets, giving her experience in building customer-focused strategies and leading marketing functions.

Her move to Mahindra Manulife Insurance adds to the company’s leadership team as the insurer operates in an increasingly technology-led financial services environment.

New Role at Mahindra Manulife Insurance

As Chief Marketing and Customer Officer, Varma will bring together her experience in marketing and customer-focused leadership at Mahindra Manulife Insurance.

The appointment also marks her transition from Generali Central Insurance after an almost seven-year tenure and into a new role within the insurance sector.

With more than two decades of experience across financial services and consumer-oriented businesses, Varma’s appointment adds an experienced marketing leader to Mahindra Manulife Insurance’s senior team.