Geetanjali Jain Takes Charge as Director – Sports Marketing at JioStar

Geetanjali Jain has joined JioStar as Director – Sports Marketing, bringing more than seven years of experience across brand marketing, e-commerce, retention, growth, go-to-market strategy and digital marketing. Her professional journey includes roles at Procter & Gamble, Nykaa Fashion, Cure.fit and Google.

In her new role, Jain will focus on sports marketing at JioStar and contribute to the company’s efforts to engage audiences through sports. She said she was looking for an organisation where the team was taking on a significant challenge while building a consumer-first marketing culture.

Jain Brings Cross-Functional Marketing Experience to JioStar

Jain’s experience spans multiple areas of marketing, including brand building, customer retention, growth, e-commerce, performance marketing and digital strategy.

Reflecting on her initial months at JioStar, Jain highlighted the organisation’s speed, scale, agility and detail-oriented approach. She also expressed her interest in contributing to the team’s efforts to “bring India together through sports.”

Her appointment brings experience from consumer brands, digital platforms and growth-focused businesses into JioStar’s sports marketing function.

Moves to JioStar After Consulting and Procter & Gamble

Before joining JioStar, Jain worked as an independent Brand, GTM and Marketing Consultant from April 2025.

Prior to consulting, she spent more than two years at Procter & Gamble, where she served as Senior Brand Manager from December 2022 to March 2025.

At P&G, Jain worked on the Oral-B manual toothbrush portfolio in India, handling responsibilities across product, communication and packaging. Her work included the Oral-B Criss Cross revamp and new product launches.

She also worked on eBeauty, focusing on growth across digital beauty platforms through marketing interventions across search and display.

Nearly Three Years at Nykaa Fashion

Jain previously spent nearly three years with Nykaa Fashion as Marketing Manager, where she led retention marketing strategy and revenue.

Her responsibilities included developing the annual marketing operating plan across mass media, digital and CRM channels. She also worked on customer segmentation, lifecycle marketing and cross-platform user journeys.

The role gave her experience across customer engagement, retention and revenue-focused marketing.

Growth and Digital Advertising Experience

Earlier in her career, Jain worked as Growth Manager at Cure.fit, where her responsibilities covered revenue, product, marketing and go-to-market initiatives.

She was also involved in the launch of the company’s multi-brand grocery platform and managed revenue for packaged foods across existing online and offline channels.

Before Cure.fit, Jain spent nearly three years at Google, including as Programmatic Account Strategist/Campaign Manager. She managed digital advertising accounts across travel, retail, fitness, and food and beverage categories.

This experience added digital advertising and performance marketing capabilities to her broader marketing background.

Career Across Consumer, Technology and Media Businesses

Jain’s professional journey includes roles at JioStar, independent consulting, Procter & Gamble, Nykaa Fashion, Cure.fit and Google, along with earlier experience at Zomato and KPMG India.

Her career has taken her across consumer goods, e-commerce, fitness, technology, digital advertising and media and entertainment.

Across these roles, she has worked on product marketing, packaging, communication, CRM, segmentation, performance marketing, revenue management and go-to-market strategy.

ISB Alumna With Marketing Leadership Experience

Jain completed her MBA from the Indian School of Business in April 2019, where she graduated as a torchbearer.

During her time at ISB, she served as Vice President of the Marketing Club and Lead Coordinator for the Class of 2020 orientation.

Her academic and professional experience has contributed to a cross-functional marketing profile spanning brand strategy, customer engagement, data analysis and growth.

Consumer-First Approach Shapes Her New Role

Jain’s move to JioStar marks the next stage of a career that has combined brand marketing with retention, e-commerce, digital advertising and growth strategy.

At JioStar, she will bring this cross-functional experience to sports marketing as the company continues to engage audiences through its sports properties. Her stated focus on consumer-first marketing also aligns with her broader experience across brands and digital platforms.

Frequently Asked

Who is Geetanjali Jain at JioStar?

Geetanjali Jain has joined JioStar as Director – Sports Marketing, taking on a role focused on sports marketing at the media and entertainment company.

Where did Geetanjali Jain work before joining JioStar?

Before JioStar, Jain worked as an independent Brand, GTM and Marketing Consultant. She previously served as Senior Brand Manager at Procter & Gamble.

Which companies has Geetanjali Jain worked with?

Her career includes roles at Procter & Gamble, Nykaa Fashion, Cure.fit, Google, Zomato and KPMG India, along with independent consulting.

What is Geetanjali Jain’s educational background?

Jain completed her MBA from the Indian School of Business in April 2019, where she graduated as a torchbearer.