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August 5, 2026 August 5, 2026 by In Story 1AppointmentMarketing

JioStar Sales Rejig Team as Pavithra KR Takes Over Key Portfolio

JioStar has realigned key responsibilities within its entertainment advertising sales team following the departure of senior executive Prashant Shetty, with Pavithra KR taking over his portfolio as part of the internal leadership reshuffle, according to people familiar with the matter. Pavithra, currently Executive Vice President, Entertainment Ad Sales – Hindi Movies, Kids, Niche and Youth...

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May 13, 2026 May 13, 2026 by In Story 2Advertising

JioStar Drives New Milestones During TATA IPL 2026

JioStar has emerged as a major force during TATA IPL 2026, achieving significant milestones in audience engagement, streaming consumption, advertising partnerships, and multi-platform reach. The season further reinforced the growing dominance of digital-first sports consumption in India’s rapidly evolving entertainment ecosystem. With cricket continuing to be one of the country’s most powerful cultural and commercial...