Aanchal Maheshwari has joined JioStar as Vice President – Licensing and Programming Content Strategy, English Entertainment, bringing extensive experience across content acquisition, partnerships and media strategy as the company continues to strengthen its English and international content business for Indian audiences. In her new role, Maheshwari will be part of the team responsible for building...
Geetanjali Jain has joined JioStar as Director – Sports Marketing, bringing more than seven years of experience across brand marketing, e-commerce, retention, growth, go-to-market strategy and digital marketing. Her professional journey includes roles at Procter & Gamble, Nykaa Fashion, Cure.fit and Google. In her new role, Jain will focus on sports marketing at JioStar and...
JioStar has realigned key responsibilities within its entertainment advertising sales team following the departure of senior executive Prashant Shetty, with Pavithra KR taking over his portfolio as part of the internal leadership reshuffle, according to people familiar with the matter. Pavithra, currently Executive Vice President, Entertainment Ad Sales – Hindi Movies, Kids, Niche and Youth...
JioStar has emerged as a major force during TATA IPL 2026, achieving significant milestones in audience engagement, streaming consumption, advertising partnerships, and multi-platform reach. The season further reinforced the growing dominance of digital-first sports consumption in India’s rapidly evolving entertainment ecosystem. With cricket continuing to be one of the country’s most powerful cultural and commercial...
