Nishchay Bahl Takes Charge as Chief Business Officer – Offline at Honasa Consumer

Honasa Consumer Limited, a beauty and personal care company, has elevated Nishchay Bahl to Chief Business Officer – Offline. In his new role, Bahl will lead the company’s offline business across General Trade, Modern Trade and other channels, with a mandate to accelerate growth, expand distribution and strengthen the presence of Honasa’s brands across markets and categories.

Bahl Takes on Expanded Offline Mandate

Bahl moves into the expanded role after serving as Senior Vice President – Offline Revenue at Honasa for close to three years. During this period, he played a key role in scaling the company’s offline presence, strengthening relationships with trade partners and expanding distribution across markets.

He has also been closely involved in Project Neev, an initiative focused on strengthening Honasa’s General Trade business through sharper market execution, stronger partner engagement and a renewed focus on distribution.

Focus on Distribution and Market Expansion

As Chief Business Officer – Offline, Bahl’s mandate will span General Trade, Modern Trade and other offline channels. His priorities will include strengthening distribution, improving brand availability and visibility, and supporting growth across Honasa’s categories and markets.

The expanded remit comes as the company looks to build on the foundations established over the past three years and further deepen its presence across India’s consumer markets.

Varun Alagh on the Appointment

Commenting on the elevation, Varun Alagh, Co-founder and CEO, Honasa Consumer Limited, said the company believes in developing leaders internally and creating opportunities for employees to grow alongside the business.

Alagh highlighted Bahl’s role in transforming and scaling the offline business, as well as his contribution to building capabilities and partnerships for the company’s next phase of growth. He also pointed to Bahl’s ability to combine strategic thinking with execution and his understanding of Honasa’s brands, consumers and trade ecosystem.

Bahl Outlines the Next Phase

Speaking about his elevation, Nishchay Bahl, Chief Business Officer – Offline, Honasa Consumer Limited, said the past three years had been an important period of transformation for the company’s offline business.

He noted that the company had worked with teams and partners to strengthen the fundamentals of General Trade and Modern Trade, rebuild its distribution network and establish a stronger foundation for growth. According to Bahl, Project Neev has been an important part of this effort, particularly in strengthening trade partnerships and the General Trade base.

Going forward, his focus will include gaining share across categories, expanding the distribution footprint and improving the availability and visibility of Honasa’s brands. He also highlighted opportunities to deepen the company’s presence in priority markets, improve outlet productivity and strengthen its position across General Trade, Modern Trade and other channels.

More Than 17 Years of Consumer Business Experience

Bahl brings over 17 years of experience across FMCG and consumer businesses, with expertise spanning sales, commercial strategy, go-to-market execution, General Trade, Modern Trade, e-commerce and business development.

Before joining Honasa, he served as Chief Business Officer – Offline at The Good Glamm Group. Earlier, at Reckitt, he was E-commerce Director – South Asia, where he led the company’s e-commerce agenda across the region.

He has also held leadership positions at Reckitt and Britannia Industries, managing multiple channels across consumer categories, including General Trade, Modern Trade, e-commerce and key accounts.

Building on the Offline Growth Platform

An alumnus of the Indian School of Business (ISB), Hyderabad, and St. Stephen’s College, Delhi, Bahl has worked across multiple consumer categories and channels, with a focus on distribution, channel strategy and commercial execution.

His elevation to Chief Business Officer – Offline expands his responsibility at Honasa as the company looks to strengthen its offline distribution network, deepen market presence and translate its investments in trade and channel capabilities into sustained, profitable growth.