Adfactors PR has elevated Nikita Sarwara to Senior Vice President, with her expanded mandate focused on new business development, strategic partnerships and client growth. Sarwara has been with Adfactors PR for five years, working across businesses and sectors on business development and client relationships. In her new role, she will focus on identifying new business opportunities, developing partnerships and strengthening relationships with existing and prospective clients. Two Decades of Industry Experience Sarwara brings more than 20 years of professional experience spanning hospitality, business development and strategic communications. Before joining Adfactors PR, she spent nearly a decade with Value360 Communications, where she held senior roles across business development and leadership. Her experience at Value360 Communications contributed to her expertise in building client relationships, developing business opportunities and managing growth-oriented initiatives. Early Career in Hospitality Sarwara began her professional career in the hospitality sector, with stints at IHCL Hotels, Radisson Edwardian and…
