Boldfit Names Oliver Kaye as Chief Operating Officer

Boldfit, the fitness and active lifestyle brand, has appointed Oliver Kaye as Chief Operating Officer (COO). The appointment marks a significant step in the company’s journey from a fast-growing Indian fitness brand to a scaled consumer platform.

Kaye brings more than 25 years of international retail and consumer leadership experience across the UK, Europe and India. He has held senior roles with globally recognised companies including Marks & Spencer, Tesco and Selfridges.

In India, Kaye has been involved in the launch of Calvin Klein in India, the development of Gap India, and the expansion of Lenskart’s retail business during its hyper-growth phase. His experience spans retail operations, consumer businesses and scaling brands across markets.

Driving Boldfit’s Next Phase of Growth

In his new role at Boldfit, Kaye will focus on helping the company build a business designed for scale as it expands across categories, channels and geographies. His appointment comes as the brand looks to strengthen its position in India’s growing sports, fitness and active lifestyle market.

Pallav Bihani, Founder, Boldfit, said, “Oliver joining Boldfit marks an exciting new phase of our growth. His deep experience in building and scaling leading consumer businesses will be invaluable as we expand our categories and presence. We’re excited to have him join us as we build Boldfit into one of India’s largest sports & fitness brands.”

Kaye said the opportunity at Boldfit was driven not only by the company’s growth but also by the potential of India’s fitness and active lifestyle category.

Oliver Kaye, Chief Operating Officer, Boldfit, said, “What drew me to Boldfit wasn’t just the impressive numbers and growth. It was the size of the opportunity still ahead. India’s fitness and active lifestyle category is still being defined, and Boldfit has the brand equity, the founder conviction and the consumer trust to lead that definition.”

He added, “My role here is to help translate that into a business built for real scale, across categories, channels and geographies, and I’m looking forward to being part of that next chapter.”

Kaye’s appointment is expected to strengthen Boldfit’s operational and leadership capabilities as the company works towards expanding its consumer footprint and building a larger presence in India’s sports and fitness market.