PRecious Communications Appoints Sarah Cavanaugh as Director in Singapore

PRecious Communications has strengthened its Singapore leadership team with the appointment of Sarah Cavanaugh as Director, as the agency expands its capabilities across corporate reputation, healthcare communications and artificial intelligence.

Based in Singapore, Cavanaugh will lead client initiatives across Southeast Asia, with a remit covering corporate reputation, healthcare innovation and AI-driven communications strategies.

Working under PRecious Communications’ “ONE PRecious” model, she will advise regional and global brands, focusing on translating innovation into measurable business outcomes.

Extensive Regional Experience

Cavanaugh brings more than 10 years of experience working with multinational organisations across the Asia-Pacific region. Her expertise spans corporate reputation, public affairs, stakeholder engagement and issues management, alongside senior experience in corporate affairs and healthcare communications.

Her previous client portfolio includes LinkedIn, AWS, Money20/20, Organon, Takeda and Visa.

Strengthening AI and Strategic Communications

Lars Voedisch, Founder and Group CEO of PRecious Communications, said Cavanaugh’s appointment strengthens the agency’s ability to provide strategic counsel as communications continues to evolve around AI and other emerging technologies.

He highlighted her experience across corporate reputation and healthcare, as well as her understanding of the intersection between AI and communications. Cavanaugh will also contribute to leading client initiatives and developing measurable solutions for brands.

Cavanaugh said she was attracted to PRecious Communications’ combination of data-led strategy and authentic storytelling.

She added that the role presents an opportunity to further develop the agency’s capabilities in areas including AI visibility and strategic reputation, while delivering practical value for clients.

The appointment comes as communications agencies across Southeast Asia increasingly incorporate AI into reputation management, stakeholder engagement and corporate communications, reflecting the changing needs of brands navigating an increasingly technology-driven communications landscape.