LiveRamp Names Hannah Barnett VP – Brand Sales for UK and MENA

LiveRamp, a leader in data collaboration, has appointed Hannah Barnett as Vice President, Brand Sales for UK and MENA, strengthening its commercial leadership across the two markets.

Based in London, Barnett will focus on accelerating brand sales and building deeper relationships with clients across the UK and MENA. Her appointment forms part of LiveRamp’s broader international commercial strategy as the company continues to expand its presence and capabilities across the region.

Extensive Media and Adtech Experience

Barnett brings more than 18 years of experience across media and advertising technology, with senior roles spanning programmatic, digital sales and client management. Most recently, she served as Chief Client Officer at Mail Metro Media.

Throughout her career, Barnett has built strong relationships with leading global advertisers and agency groups, helping clients navigate the shift towards data-led marketing while supporting sustained commercial growth.

Commenting on the appointment, Travis Clinger, GM of International and Chief Connectivity and Ecosystem Officer, LiveRamp, said:

“We are delighted to welcome Hannah to LiveRamp and look forward to her helping deliver results for our clients and partners in the UK and MENA. Hannah’s extensive experience and proven leadership in translating a rapidly changing ecosystem into opportunities for brands will be invaluable as we help our customers transform their marketing for the age of AI.”

Driving Data-Led Brand Growth

In her new role, Barnett will lead LiveRamp’s brand sales efforts across the UK and MENA, with a focus on helping marketers unlock greater value from their first-party data.

She will also support brands in applying data collaboration and AI to their marketing strategies through LiveRamp’s secure and unified network, connecting brands, publishers, retailers and technology partners.

Hannah Barnett, VP of Brand Sales for UK & MENA, LiveRamp, said:

“I’m incredibly excited to be joining LiveRamp at such an important time for our industry. LiveRamp’s unparalleled ability to connect brands, publishers, retailers, and technology partners to unlock greater value from data in a secure, responsible way really sets it apart, and building trusted client partnerships has never been more critical as we all navigate the shift into a data-driven, AI world.”

She added, “I believe we are only at the beginning of what’s possible, and I can’t wait to help brands turn data collaboration and AI into measurable business growth.”

Barnett’s appointment comes as marketers increasingly focus on first-party data, data collaboration and AI-driven strategies to improve customer engagement and deliver measurable business outcomes.