Japnit Kaur Joins IBM as Head of Marketing for India & South Asia

Japnit Kaur has joined IBM as Head of Marketing, IBM India & South Asia, taking on a key leadership role spanning IBM Consulting and IBM Technology across the region.

Kaur brings significant experience in enterprise and B2B technology marketing, with expertise across account-based marketing, executive engagement, industry marketing, demand generation and partner-led growth.

Experience Across Global Technology Companies

Prior to joining IBM, Kaur held marketing leadership positions with global technology organisations including Amazon Web Services (AWS), VMware and Wipro.

Her career has involved building relationships with senior decision-makers, developing industry-focused marketing strategies, driving demand generation and aligning marketing programmes with broader business growth objectives.

Her experience across the technology ecosystem gives her exposure to both strategic marketing and business-led initiatives in the enterprise segment.

Leading Marketing at IBM India & South Asia

In her new role, Kaur will focus on strengthening IBM’s engagement with enterprise customers and supporting growth across its consulting and technology businesses in India and South Asia.

Her mandate will span marketing initiatives designed to deepen customer engagement, strengthen industry relationships and connect IBM’s technology and consulting capabilities with evolving enterprise needs.

Kaur’s appointment comes as enterprise technology marketing continues to evolve, with organisations increasingly placing emphasis on industry-specific engagement, executive relationships, digital demand generation and measurable business outcomes.

With her background across leading technology companies and experience in B2B marketing, Kaur is set to contribute to IBM’s marketing strategy and growth priorities across India and South Asia.