Bata India Appoints Gajesh Yadav to Lead Retail Marketing and Visual Merchandising

Bata India has appointed Gajesh Yadav as Lead – Retail Marketing & Visual Merchandising, according to a LinkedIn post by Yadav.

Sharing the update, Yadav said, “I look forward to building stronger retail experiences, delivering commercial impact, and contributing further to Bata India’s growth journey.”

Yadav said he was pleased to step into the new role and described the previous quarter as an enriching period, during which he worked on national retail campaigns, strengthening in-store experiences and collaborating with teams across the country.

Return to Bata India

Yadav brings prior experience with Bata India, having worked with the footwear company from 2007 to 2012. During his earlier stint, he was involved in marketing POSM production and deployment across India.

His return to Bata India brings together his previous experience with the brand and his broader background in retail marketing and communications.

Experience Across Marketing and Advertising

Yadav is a retail marketing professional with experience across the marketing and advertising industry.

Earlier in his career, he worked with Reliance Communications and Cheil India, the Samsung Group company. His professional experience spans retail marketing, advertising, campaign execution and in-store brand experiences.

In his new role at Bata India, Yadav will focus on retail marketing and visual merchandising, with an emphasis on strengthening retail experiences and contributing to the company’s growth journey.