Rami Zeidan Appointed VP, MENA at Penske Media Corporation

Rami Zeidan has joined Penske Media Corporation (PMC) as Vice President, MENA, taking on a regional role focused on exploring growth and business opportunities across the Middle East and North Africa.

Zeidan announced the appointment in a LinkedIn post, saying he would work across PMC’s portfolio of brands and explore opportunities across the region.

PMC owns and operates a global portfolio spanning entertainment, music, fashion, sport, luxury and the business of culture. Its brands include Billboard, Variety, The Hollywood Reporter, Rolling Stone and other international media properties.

Focus on MENA’s Cultural Ecosystem

Commenting on his new mandate, Zeidan said MENA represents an exciting opportunity for PMC, given the region’s rich cultural landscape and the emergence of a new generation of creators and culture-shapers across sport, music, film, technology and lifestyle.

He said PMC’s global brands, expertise and intellectual property could help bring greater visibility to the region’s cultural ecosystem, connect MENA with international audiences and build alongside the people shaping its future.

“With PMC’s global brands, expertise and IP, we can shine a brighter light on that richness, connect it with the world, and build alongside the people shaping what comes next,” Zeidan said.

Experience Across Media and Technology

Zeidan’s new role brings together experience across media, technology, platforms, publishing and entertainment.

He began his career in the media and advertising ecosystem, including a stint at OMD, where he worked across brands, media and audiences. He later moved into the digital and platform ecosystem with Anghami before working with TikTok across technology and creators.

More recently, Zeidan was associated with Billboard Arabia, where his experience encompassed publishing, data and intellectual property.

According to Zeidan, his previous roles have prepared him for the intersection of brands, media, technology, audiences, publishing and IP that his new position at PMC represents.

Exploring Regional Growth Opportunities

The appointment comes as the MENA region continues to emerge as a significant market for global media, entertainment, technology and sports businesses, supported by growing investment in local content, creators and cultural platforms.

For PMC, Zeidan’s regional remit provides an opportunity to explore how its international portfolio can connect with the rapidly evolving MENA media and entertainment ecosystem.

As he begins his new role, Zeidan has invited industry stakeholders and potential partners across the region to connect with him as PMC explores new opportunities across the market.