Ankit Pandey has joined Sony Pictures Networks India as Group Head – Ad Sales (Sports), marking his second stint with the Sony family. Pandey shared the development in a LinkedIn post, describing the move as a return that feels less like a new beginning and more like “coming home.” Returns to Sony for a New Sports Mandate In his new role, Pandey will focus on sports advertising sales, working on brand partnerships around live sports and Sony’s sports content ecosystem. Sharing his excitement about the move, Pandey said his “love for sport remains unchanged,” along with his enthusiasm for building powerful brand partnerships around sporting properties. He also highlighted the continued relevance of live sports on television, despite the evolution of screens and platforms. According to Pandey, live television sports continues to offer scale, a shared viewing experience and significant impact for brands. Next Chapter in Sports Advertising Pandey’s return…
