RMAI Unveils New Leadership Team After 21st Annual General Meeting

The Rural Marketing Association of India (RMAI), the apex industry body dedicated to advancing the rural and emerging markets ecosystem in India, has announced its newly elected Office Bearers and Executive Committee following the conclusion of its 21st Annual General Meeting (AGM).

The newly constituted leadership team brings together experienced professionals from the rural marketing, FMCG, agriculture, technology, communications and allied sectors. The team will lead RMAI’s next phase of growth, with a continued focus on strengthening industry collaboration, knowledge sharing, capability building and creating platforms that address the evolving opportunities across rural India.

New Leadership for 2026–27

The newly appointed Office Bearers and Executive Committee for 2026–27 will work towards strengthening RMAI’s role as a platform for industry collaboration and knowledge exchange.

The National Advisory Committee (NAC), comprising senior industry leaders and long-standing members of RMAI, will continue to provide strategic guidance, institutional perspective and mentorship to the Association and its leadership team.

The new leadership will focus on further strengthening RMAI’s role in connecting brands, agencies, technology companies, development organisations, policymakers, academia and professionals engaged with rural and emerging markets.

Focus on Rural India’s Transformation

Speaking on the occasion, Puneet Vidyarthi, President, RMAI, said, “It is a privilege to take on this responsibility and work alongside an accomplished team of industry professionals. Rural India is undergoing a significant transformation driven by technology, digital adoption, evolving consumer aspirations and new models of commerce.”

He added that RMAI will continue to bring the industry together to exchange knowledge, build capabilities and create meaningful conversations around the opportunities shaping Bharat.

Sanjay Kaul, Chairman, National Advisory Committee, RMAI, said that the Association has an important role to play in bringing the industry together as rural India continues to evolve.

“The new leadership brings diverse experience and fresh perspectives to the Association. The NAC looks forward to supporting the team in strengthening RMAI’s industry engagement and creating greater value for its members and the rural marketing ecosystem,” Kaul said.

Expanding Industry Initiatives

Under the new leadership, RMAI will continue to expand its flagship initiatives, industry conferences, knowledge programmes, awards, Rural Immersion Programmes and other platforms aimed at fostering learning, collaboration and innovation within the rural ecosystem.

The Association also expressed its appreciation to the outgoing leadership team for its contribution and commitment, while acknowledging the continued support of its members, partners and industry stakeholders.

With the new leadership in place, RMAI aims to build on its two-decade legacy while creating a stronger, more inclusive and future-ready platform for India’s rural marketing ecosystem.