L’Oréal India Elevates Rupal Singh Chauhan to Head of Marketing for Biolage

L’Oréal India has elevated Rupal Singh Chauhan to the position of Head of Marketing – Biolage, marking a new phase in her more than six-year journey with the beauty and personal care company.

Chauhan announced the move on LinkedIn, describing the appointment as a fresh challenge following her stint leading marketing initiatives for Kérastase Paris.

From Kérastase Paris to Biolage

Reflecting on her time with Kérastase Paris, Chauhan said the experience had been transformative, giving her the opportunity to work on aspirational launches, develop campaigns and learn from industry leaders.

She also highlighted the personal and professional growth she experienced during her tenure with the brand.

In her new role, Chauhan will focus on expanding Biolage’s footprint in the Indian market, building on the brand’s existing legacy while identifying new opportunities for growth.

Focus on Making Professional Haircare More Accessible

Outlining her vision for Biolage, Chauhan said she is looking forward to building on the brand’s strong foundation and creating new avenues for growth.

“As I step into this new role with Biolage, I’m excited to take on a fresh challenge: building on the brand’s strong legacy, unlocking new avenues for growth, and making professional haircare more relevant and accessible to even more Indian consumers,” she said.

Her mandate comes as the brand looks to strengthen its relevance among Indian consumers and further establish its presence in the professional haircare segment.

Six-Year Journey at L’Oréal

Before taking on the Biolage mandate, Chauhan held roles including Senior Marketing Manager and Marketing Manager at L’Oréal.

She initially joined the company in May 2020 as National Business Development Manager, beginning a career journey that subsequently took her into marketing leadership across its portfolio of beauty brands.

Chauhan also thanked colleagues, mentors, leaders, partners and friends who contributed to her professional journey, noting that their conversations, challenges and opportunities had shaped her development as a marketer.

Experience Across Consumer and Telecom Sectors

Prior to joining L’Oréal, Chauhan built her commercial experience across the consumer goods and telecommunications sectors.

She served as Sales Team Lead at DIAGEO India and began her professional career at Idea Cellular Ltd as a Management Trainee. She later progressed to the role of Key Account Manager.

With experience spanning sales, business development and marketing, Chauhan now takes on the responsibility of leading Biolage’s marketing strategy in India.

A New Chapter for Biolage

Chauhan’s elevation to Head of Marketing – Biolage marks the latest step in her career at L’Oréal India. In her expanded role, she will focus on strengthening the brand’s market presence, driving growth and making professional haircare more accessible and relevant to Indian consumers.