Prime Video Dials Up Local Language Entertainment With JOJO, a New Gujarati Add-on Subscription for Customers in India

Prime Video, India’s most-loved entertainment destination, has launched JOJO as an add-on subscription. Expanding Prime Video’s multi-lingual catalog further, JOJO offers Prime members across India an extensive selection of quality content, including a diverse slate of movies, original productions, cultural programming, and more that celebrates the richness of the Gujarati language, stories, and talent. Prime members in India can now subscribe to JOJO on Prime Video at an introductory price of INR 299/year*.

JOJO’s content library includes acclaimed films such as Misri, Maharani, Jalso, Fakt Purusho Maate, 3 Ekka, Dear Father, Vanilla Ice Cream, Reva, Saiyar Mori Re, Ajab Raat Ni Gajab Vaat, Jindagi Jivi Le, Danny Jigar, 31st, Pagalpanti, Builder Boys, Frendo, Sarpanch, Ha Ha Car, Vikram No. 1, Seva Bhavi, and Aghattit. Additionally, JOJO’s Originals slate includes Love Station, Medal, Gadbad Gotalo, Har Ghadi Mauj, Rebound, and other exclusive series. Further, viewers will gain access to JOJO’s extensive collection of Gujarati nataks such as Gol Papdi, Hasta Raho Gamta Raho, and Bhai Maro Bhaibandh, along with comedy specials, cultural programming, celebrity-led shows, and regional entertainment that spotlights the spirit, language, and stories from Gujarat.

“Prime Video’s add-on subscriptions have emerged as a compelling gateway for streaming services and studios to amplify their reach across India. Today, with over 30 add-on subscriptions spanning multiple languages and categories, we offer one of the widest content selections available anywhere,” said Gaurav Bhasin, Head – AVOD Business and Marketplace, India. “Adding JOJO to our growing list of add-on subscriptions makes the premium Gujarati content library accessible to viewers across the country through a single, seamless experience on Prime Video. With its diverse slate—from acclaimed films and originals to nataks and comedy specials—we believe JOJO will strike a chord with audiences who value authentic storytelling.”  

Dhruvin Shah, Founder & CEO, JOJO, added, “The launch of JOJO as an add-on subscription on Prime Video marks a significant step in taking premium Gujarati content to audiences across the country. JOJO is dedicated to creating, curating, and delivering high-quality regional content. With a vision to take Gujarati entertainment beyond geographical boundaries, JOJO continues to expand its reach through meaningful collaborations. We are delighted to partner with Prime Video to bring this rich content library to audiences across India.”

Benefits of add-on subscriptions on Prime Video include:

• Hassle-free login & billing: Customers do not have to juggle multiple usernames, passwords, and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination—Prime Video.
• More time watching, less time deciding: Customers don’t have to spend time toggling between their favorite services to discover what’s new and popular. With add-on subscriptions, they can browse in one place, search across all their premium subscriptions, and enjoy personalized recommendations. All this without ever having to leave the Prime Video app or website.
• Enjoy your favorite features, no matter which service: Customers can access a single consolidated watchlist and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions.
• More Choice, one destination: With add-on subscriptions, customers can access thousands of additional titles across 30+ OTT services, including JOJO.

*Available at an introductory pricing of INR 299 for the first year. Renews at INR 499/year thereafter.