Mia by Tanishq has taken its Big Bling Fest beyond traditional retail with the launch of 'Bling on Wheels', an outdoor activation across Delhi NCR. Developed in collaboration with Platinum Outdoor, the campaign transforms conventional brand promotion into a mobile experiential marketing initiative designed to engage consumers where they live, work, and travel. The activation reflects Mia's continued focus on blending retail with immersive consumer experiences while strengthening brand visibility among young, style-conscious audiences. Taking the Celebration to the Streets As part of the campaign, Mia by Tanishq introduced what it describes as India's first studded promotional car, creating a unique visual experience across the capital region. Over a three-day period, three specially branded vehicles travelled through South Delhi, Gurugram, Noida, North Delhi, and West Delhi, showcasing the Big Bling Fest campaign and bringing the jewellery brand directly into high-footfall urban locations. The initiative extends the festival experience beyond physical…
