Honasa Consumer Appoints Shivang Jain as CEO of BTM Ventures

Honasa Consumer, one of India’s leading beauty and personal care companies, has announced the elevation of Shivang Jain as Chief Executive Officer of BTM Ventures, the parent company of Reginald Men. The leadership transition underscores Honasa’s commitment to developing internal talent while accelerating the growth of its expanding brand portfolio.

In his new role, Jain will lead the strategic direction, business operations and long-term growth of BTM Ventures, steering the company’s next phase of expansion in the fast-growing personal care market.

Leading the Next Phase of Growth

As CEO of BTM Ventures, Jain will be responsible for driving business strategy, strengthening operations and accelerating growth across the company’s brands.

His appointment follows Honasa Consumer’s acquisition of a majority stake in BTM Ventures in December 2025, a move that expanded the company’s presence in the men’s grooming and personal care segment.

Jain will now oversee the continued growth of Reginald Men, focusing on innovation, brand development and consumer engagement as the business scales across high-growth categories.

A Strategic Leadership Transition

The appointment reflects Honasa Consumer’s philosophy of nurturing entrepreneurial leaders from within the organisation.

Prior to his elevation, Jain served as Vice President – Corporate Strategy and Chief of Staff at Honasa Consumer, where he worked closely with the company’s founders on corporate strategy, portfolio expansion, business planning and several key strategic initiatives.

His experience in shaping Honasa’s growth strategy positions him well to lead the next chapter for BTM Ventures.

Leadership Endorsement

Commenting on the appointment, Varun Alagh, Co-founder and CEO of Honasa Consumer, said Jain has played a central role in many of the company’s strategic initiatives and has consistently demonstrated the ability to transform ideas into execution.

He added that Jain’s understanding of Honasa’s brand-building approach, combined with his agility and strategic thinking, makes him well suited to lead BTM Ventures as it continues to grow and strengthen its brands.

Vision for the Future

Speaking about his new role, Shivang Jain said he is excited to lead the next phase of growth for BTM Ventures and build on the strong foundations already established.

He noted that as consumers become increasingly informed and selective about personal care products, there is significant opportunity to develop brands that genuinely address evolving consumer expectations.

Jain added that his focus will be on strengthening Reginald Men, accelerating innovation and creating long-term value by building trusted, category-defining brands.

Strong Background in Strategy and Finance

Jain brings more than 10 years of experience across corporate strategy, mergers and acquisitions and business transformation.

Before joining Honasa Consumer, he held roles with several leading organisations, including:

• Avendus Capital
• EY
• JPMorgan Chase & Co.

He also holds a Post Graduate Diploma in Business Management (PGDBM) from XLRI Jamshedpur, further strengthening his strategic and financial expertise.

Strengthening Honasa’s Brand Portfolio

The appointment highlights Honasa Consumer’s continued focus on expanding its portfolio through acquisitions while empowering internal leaders to drive growth.

The company believes that investing in experienced leadership and entrepreneurial talent will help strengthen its position across India’s rapidly evolving beauty and personal care market.

The Bigger Industry Shift

Jain’s elevation reflects several trends shaping India’s consumer goods sector:

• Growing investment in internal leadership development
• Expansion through strategic acquisitions
• Rising demand for premium personal care products
• Greater focus on brand innovation
• Building entrepreneurial leadership within organisations

As competition intensifies across the beauty and personal care industry, companies are increasingly relying on experienced leaders to accelerate innovation and sustainable growth.

The Bottom Line

Shivang Jain’s appointment as CEO of BTM Ventures marks an important milestone for both Honasa Consumer and its expanding portfolio of personal care brands.

With extensive experience in corporate strategy, business transformation and brand building, Jain is expected to play a pivotal role in driving the future growth of BTM Ventures while strengthening Reginald Men as it expands its presence in India’s personal care market.