Hybrid strengthens INSEA leadership team with appointment of Ketan Deorankar as Director – Growth

Hybrid today announced that Ketan Deorankar has joined the company as Director – Growth, INSEA, as part of its continued investment in strengthening its regional leadership team.

Deorankar brings over a decade of experience in performance marketing, media planning and large-scale campaign execution. He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships, and led global paid media for Royal Enfield across international markets. Earlier in his career, he worked across BFSI, FMCG, hospitality, travel and B2B categories in agency and client-side roles, including stints at IPG Media Brands and Ogilvy.

Commenting on the appointment, Shreyas Sathe, CEO & Managing Director, Hybrid INSEA, said, “Growth talent with real depth in performance marketing and analytics is hard to find, and Ketan brings both. As we scale our footprint across India and Southeast Asia, having someone who understands large, multi-market campaigns from both the brand and agency side strengthens how we serve our clients. We’re glad to have him on the team.”

Hybrid continues to invest in AI-driven advertising technologies that help brands capture consumer attention more effectively across digital channels, expanding its capabilities across programmatic advertising, contextual intelligence, AI Vision, connected TV and advanced creative solutions.

With a strong regional leadership team and a clear long-term vision, Hybrid remains focused on delivering measurable outcomes for its clients and agency partners as it continues its next phase of growth across India and Southeast Asia.