TechnoSport Reimagines Indian Street Games through its latest MILLENOVA collection

TechnoSport, India’s largest activewear brand, has launched MILLENOVA, a new activewear collection inspired by traditional Indian street games and the outdoor routines that shaped millennial childhoods.

Centred on the theme “Childhood Moves,” MILLENOVA draws from familiar games such as Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot, reimagining these cultural references through a contemporary activewear lens. The collection brings this idea to life through subtle design details, chest placements, embroidered motifs, and a retro-inspired colour palette featuring Teal, Woodland Gray, Midnight Blue, Ash, Yellow, and Chili Flakes.         

The range comprises T-shirts, gym vests, crewnecks, and mock-neck tees, with MRP starting at INR 350. Developed through TechnoSport’s vertically integrated manufacturing capabilities, MILLENOVA combines design storytelling with functional fabric innovation. Select styles use MATPIQ fabric for a soft hand feel, while the range features TechnoCool+ for enhanced cooling and quick drying, TechnoGuard for anti-microbial protection, UPF50+ to block 98% of harmful UV rays, and anti-static and odour-free properties to reduce fabric cling and support all-day comfort.

With MILLENOVA, TechnoSport is extending activewear beyond workout-led usage into a more expressive everyday wardrobe. The collection is designed for consumers looking for apparel that can move across fitness, casual wear, outdoor activity and daily routines, while retaining the brand’s focus on comfort, durability and performance.

Speaking about the collection, Sumit Kumar Santhalia, Co-founder and Director, TechnoSport, said, “Some of the strongest memories of movement come from the games we played growing up, street cricket, kho-kho, cycling with friends where being active was simply a part of everyday life. MILLENOVA is our way of bringing that spirit into the present through activewear that’s designed for how people move today. While the inspiration comes from familiar memories, the collection is powered by over 17 years of innovation in fabric technology and our vertically integrated manufacturing capabilities, allowing us to deliver apparel that combines comfort, performance and everyday versatility.”

Speaking about the collection, Anirudh Pratap, Head of Product & Design at TechnoSport, said, “With MILLENOVA, our goal was to create a collection that seamlessly blends contemporary style with everyday performance. Every silhouette, colour palette and fabric has been thoughtfully developed to deliver comfort, versatility and ease of movement. Designed for today’s consumers, the collection reflects our commitment to creating activewear that performs just as well beyond workouts as it does during them, without compromising on style or functionality.”

MILLENOVA will be available across TechnoSport’s online store, leading marketplaces, exclusive brand outlets, general trade channels and select offline retail stores. The launch strengthens TechnoSport’s focus on making performance-led activewear more accessible to Indian consumers, while building collections that combine everyday functionality with culturally familiar design stories.