Samrat Dutta Takes Charge as Mitgo’s APAC Head

Global technology and performance marketing group Mitgo has announced the appointment of Samrat Dutta as the new Head of its Asia-Pacific (APAC) region. He succeeds Neha Kulwal, who led the business in the region for more than a decade and is now set to pursue entrepreneurial ventures.

In his new role, Dutta will oversee Mitgo’s operations across APAC, with a strategic focus on expanding the company’s business lines, strengthening regional partnerships, and accelerating growth in key markets including India and Indonesia. The company’s APAC headquarters is based in Gurugram, supported by offices in Singapore and Indonesia.

Dutta brings extensive experience in digital advertising, performance marketing, and business development. Prior to taking on this leadership position, he served in senior commercial and sales roles, including Director of Sales and Country Head at Tyroo. His strong understanding of the digital ecosystem and regional market dynamics is expected to play a crucial role in Mitgo’s next phase of growth.

Mitgo, through its businesses including Admitad, Trendweave, and Takefluence, works with thousands of brands and publishers worldwide, helping drive performance-led marketing solutions and affiliate partnerships across markets. The company continues to strengthen its leadership structure as it looks to expand its footprint across the rapidly evolving APAC digital economy.

Commenting on the transition, the company expressed confidence in Dutta’s leadership and vision to build on the strong foundation established over the years. His priorities will include driving sustainable growth, deepening client and partner relationships, and identifying new business opportunities across the region.

The appointment underscores Mitgo’s commitment to investing in experienced leadership as it seeks to capitalize on emerging opportunities within the Asia-Pacific market and further enhance its position in the performance marketing and affiliate technology landscape.