MYFITNESS, a BRND.ME brand, teams up with Nataša Stanković to make protein-packed breakfasts more indulgent

BRND.ME’s MyFitness has rolled out a new digital campaign featuring actor, performer and fitness enthusiast Nataša Stanković. The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience and indulgence.

The campaign is rooted in a simple idea: healthy eating does not have to feel like a compromise. It speaks to a new generation of consumers who are becoming more conscious about nutrition, but still want food choices that are enjoyable, easy to adopt and part of their everyday lives.

About the film

The film captures Nataša in a high-energy morning that brings together music, movement, breakfast and fitness. She opens with carefree dance moves before heading into the kitchen, where Pro.Fitness High Protein Chocolate Oats and MyFitness Chocolate Crunchy Peanut Butter come together in a chocolate-led breakfast bowl.

The tone stays fun and spontaneous as Nataša calls it her everyday breakfast, jokes about having “so much chocolate,” and describes the bowl as an easy quick fix that delivers 25–30 grams of protein.

The film moves into a workout sequence before returning to the breakfast bowl for her closing line: “I’ve tried a lot of chocolaty things. But I can’t imagine my breakfast without these two.”

Speaking on the campaign, Ananth Narayanan, Founder and CEO, BRND.ME, said, “MyFitness x Pro.Fitness is built on the belief that nutrition should feel like a reward, not a compromise. With Nataša, we found someone who naturally reflects that philosophy. She trains hard, eats well and enjoys her food without making health feel complicated. This campaign brings that belief alive in a simple and relatable way, showing that protein can be part of a breakfast people genuinely look forward to every day.”

Designed for lifestyle-first, fitness-curious consumers, the campaign addresses audiences looking for food choices that combine taste, ease and better-for-you nutrition. It also continues to speak to MyFitness’ established fitness audience by highlighting protein in a contextual, everyday manner, without moving away from enjoyment as the core message.

The campaign reflects BRND.ME’s focus on building consumer brands around real consumption moments, product relevance and culture-led communication. By pairing two complementary products from its portfolio, the company is strengthening the association between taste, nutrition and convenience in the better-for-you foods category.