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BRND.ME’s perfume brand Villain, forays into the US, expands presence across global markets

Villain, one of India’s fastest growing men’s fragrance and grooming brands from BRND.ME, has forayed into the US market, with its products set to be available on Amazon, marking a key step in the brand’s international growth journey. The move aligns with BRND.ME’s strategy of scaling digital-first consumer brands across global markets, building on encouraging...

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BRND.ME’s Villain Launches Ultimate Oud Range in India, Strengthening Its Value-Premium Fragrance Portfolio

Villain, a fast-growing fragrance brand by BRND.ME , has launched its Ultimate Oud Range in India, deepening its play in the value-premium fragrance segment with a collection inspired by Middle Eastern scent profiles. The five-fragrance Eau de Parfum range comprises Azure Musk, Bukhoor Oud, Golden Oud, Smoked Oud and White Oud. Each fragrance is available...

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MYFITNESS, a BRND.ME brand, teams up with Nataša Stanković to make protein-packed breakfasts more indulgent

BRND.ME’s MyFitness has rolled out a new digital campaign featuring actor, performer and fitness enthusiast Nataša Stanković. The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience and indulgence. The campaign is rooted in a simple idea: healthy eating does...