adidas Originals has partnered with Ranveer Singh to unveil India’s first co-created Superstar sneaker. The collaboration marks a significant milestone for the brand as it deepens its focus on localisation and cultural relevance in one of its fastest-growing markets.

The launch reflects adidas Originals’ evolving strategy moving beyond global templates to create products that are rooted in local identity and expression.

Reimagining an Icon for India

The Superstar silhouette, one of adidas Originals’ most iconic designs, has long been associated with global streetwear culture. With this collaboration, the brand is reinterpreting the classic through an India-first lens, bringing in elements that resonate with local audiences.

Ranveer Singh, known for his bold fashion choices and unapologetic individuality, plays a central role in shaping the design narrative infusing it with personal style, cultural cues, and contemporary edge.

The Power of Co-Creation

Unlike traditional endorsements, this collaboration is positioned as a co-creation where the celebrity is actively involved in the design and storytelling process.

This approach allows adidas Originals to:

• Build deeper authenticity in its collaborations
• Create products that feel personal and culturally relevant
• Engage consumers through story-driven launches

For consumers, it offers more than just a product it delivers a piece of creative expression backed by a recognisable personality.

Strengthening India’s Streetwear Narrative

India’s streetwear market has been rapidly evolving, driven by a young, fashion-forward audience that values individuality and self-expression. Global brands are increasingly tapping into this shift by localising global icons.

With this launch, adidas Originals is positioning itself at the intersection of:

• Global heritage and local culture
• Fashion and entertainment
• Product and storytelling

The collaboration with Ranveer Singh further amplifies its connection with Gen Z and millennial audiences.

Integrated Campaign and Cultural Push

The launch is expected to be supported by a multi-platform campaign spanning digital, social, and on-ground activations. With Ranveer Singh at the forefront, the storytelling is likely to highlight themes of self-expression, individuality, and breaking conventions.

The focus is on creating a cultural moment rather than just a product drop.

Why This Matters

As competition intensifies in the lifestyle and sneaker space, differentiation is increasingly driven by culture, collaboration, and storytelling. Co-created products offer brands a way to stand out while building stronger emotional connections with consumers.

For adidas Originals, this move reinforces its commitment to making India not just a market but a creative hub.