HONOR, a global AI device ecosystem company, successfully concluded a photography masterclass “Master the Light” photography masterclass at its Experience Store in Dubai Mall, reinforcing its commitment to technical education and redefining the role of retail spaces as immersive learning environments. This photography masterclass reflects HONOR’s broader vision of empowering users through intelligent technology and accessible education. 

Centered around the HONOR Magic8 Pro and its advanced AI-powered camera system, the masterclass brought photography enthusiasts and mobile imaging hobbyists closer to professional-grade techniques through hands-on exploration and real-world application. Led by professional photographer Mohamed Akram Bensaifi, the session offered attendees a structured learning experience that translated complex photography principles into accessible, everyday use.

Participants were guided through a comprehensive learning journey, moving from technical understanding to live application, gaining practical insight into how advanced AI features can enhance everyday photography.

From Technical Mastery to Real-World Application

At the core of the session was an in-depth exploration of professional clarity through AI Zoom. Attendees experienced how the HONOR Magic8 Pro’s 200MP Ultra Night Telephoto, combined with AI Super Zoom, enables the capture of intricate details from a distance, from the fine texture of a figurine to subtle facial expressions across a room without the blur or loss of quality typically associated with traditional digital zoom.

The masterclass also highlighted Magic Color, demonstrating how users can instantly apply cinematic, film-inspired tones to their photographs. This feature allows everyday images to be transformed into visually rich, cinematic compositions without the need for post-production editing.

In addition, participants experienced instant action capture through the AI Button, a dedicated hardware shortcut designed for speed and responsiveness. The feature enables high-speed photography, ensuring fleeting, “blink-and-you-miss-it” moments such as spontaneous laughter, fast motion, or candid expressions are captured with precision and clarity.

A Holistic Creative Journey Inside a Reinvented Retail Space

The experience culminated in the Pro-Shot Challenge, an in-store creative competition that brought energy and excitement to the session. Participants were given ten minutes to use the HONOR Magic8 Pro to capture a winning portrait, putting their newly acquired skills to the test under live conditions. The challenge highlighted how quickly users could move from learning to execution, producing professional-quality results in a short timeframe and translating technical understanding into confident creative output.

Transforming HONOR Experience Store into a Creative Learning Hub

By hosting a professional-level creative masterclass within the HONOR Experience Store at Dubai Mall, HONOR demonstrated its evolving approach to retail innovation. The event positioned the store not only as a point of purchase, but as a hub for discovery, education, and community engagement, transforming traditional retail into a space where creativity, learning, and technology converge.