Zomato and Blinkit Launch ‘Main Udega’ Campaign to Celebrate Delivery Partners Dreams

Eternal-owned platforms Zomato and Blinkit have launched ‘Main Udega’, a musical anthem celebrating the aspirations, ambitions and personal journeys of their delivery partners beyond gig work.

Composed by music director Amit Trivedi, the Hindi anthem is sung by Junaid Ahmed, with lyrics penned by Sidhant Mago. Routed Media handled the campaign’s creative supervision and audio production.

The song highlights how delivery partners view gig work as a stepping stone towards achieving their broader life goals. These aspirations include pursuing education, building businesses, supporting their families and following personal passions. Through its lyrics and music, ‘Main Udega’ reflects the determination of delivery partners across India to shape their own futures.

Speaking about the launch, Albinder Singh Dhindsa, Group CEO of Eternal, said, “At Eternal, we are proud of the different ways that our platforms help people progress in life. We wanted to encapsulate this spirit of our motivated gig workers who are chasing their dreams and we are grateful we get to be a part of their journeys.”

Amit Trivedi highlighted the human stories behind last-mile deliveries, saying, “Behind every last mile delivery, there is a living beating heart – with its own dreams, ambitions and passions. That hope, that energy, that momentum, that heartbeat, is what these beats are written to…”

With ‘Main Udega’, Zomato and Blinkit bring attention to the lives and ambitions of delivery partners beyond their everyday work. The anthem positions their journeys as stories of aspiration, perseverance and the pursuit of a better future.

The song is available on streaming platforms including Spotify, Apple Music, Amazon Music, Gaana and YouTube.