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BRND.ME’s perfume brand Villain, forays into the US, expands presence across global markets

Villain, one of India’s fastest growing men’s fragrance and grooming brands from BRND.ME, has forayed into the US market, with its products set to be available on Amazon, marking a key step in the brand’s international growth journey. The move aligns with BRND.ME’s strategy of scaling digital-first consumer brands across global markets, building on encouraging...

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BRND.ME’s Villain Launches Ultimate Oud Range in India, Strengthening Its Value-Premium Fragrance Portfolio

Villain, a fast-growing fragrance brand by BRND.ME , has launched its Ultimate Oud Range in India, deepening its play in the value-premium fragrance segment with a collection inspired by Middle Eastern scent profiles. The five-fragrance Eau de Parfum range comprises Azure Musk, Bukhoor Oud, Golden Oud, Smoked Oud and White Oud. Each fragrance is available...