FTA Global, a new-age marketing operating system company, today released its FTA Agent Readiness Study 2026, examining how prepared India’s ecommerce ecosystem is for the growing role of AI agents in product discovery, comparison and purchase journeys. The study found that AI agents successfully completed 358 of 450 shopping tasks, or 80%, across 50 Indian...
FTA Global, a new-age marketing company, has launched FTA Impact, its corporate social responsibility (CSR) initiative focused on supporting NGOs and social organizations through digital marketing, technology, artificial intelligence (AI), content, and employee expertise. FTA Impact is built around the idea of using FTA Global’s core capabilities to support organizations that are already creating impact...
FTA Global, a new-age marketing company, today released “The Context Report”, a study of how AI chatbots like ChatGPT and Gemini answer the same buying question differently depending on where the buyer is and what language they speak. The study ran 1,200 identical questions across 10 business categories, including CRM, project management, payroll, email marketing,...
As part of its ongoing conversations with industry leaders shaping the future of marketing, Media Mohalla recently spoke with Senthil Kumar Hariram, Founder & Managing Director, FTA Global. In this exclusive interaction, Senthil shares insights on FTA Global’s first-year journey, the rise of Search Engineering, the impact of AI on brand discovery, the launch of...
