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Regional Insights, Global Standards: Maitri’s Onam Campaign for Mathrubhumi Sets New Benchmark for Regional Advertising

Weeks after the festival of Onam, Maitri Advertising’s latest campaign for Mathrubhumi continues to generate widespread engagement and conversation across social media platforms. In an industry where digital content often suffers from a brief shelf life, the campaign’s sustained momentum underscores the agency’s commitment to enduring, craft-led storytelling. The campaign exemplifies Maitri’s core belief: regional...

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FROM MASS TO CLASS: MAITRI STEALS THE SPOTLIGHT THIS ONAM

This Onam, Maitri Advertising Works has gone all in on the season, creating a portfolio that spans the full spectrum of culture, entertainment and celebration. As Maitri enters its 30th year, the agency has brought together a team of around 125 people working across Kochi, Thiruvananthapuram, Maldives and Seychelles, with an increasingly integrated creative and...