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Parle Monaco Turns ‘Sada Salty Raho’ Into a Musical Anthem with Orry, Chaar Diwari and The Siege

Parle Products has unveiled the Monaco Anthem, a new music video featuring Orry, Chaar Diwari and The Siege, extending the brand’s latest ‘Sada Salty Raho’ campaign into music and popular culture. The anthem takes the campaign’s core message of individuality and self-expression and translates it into a music-led format, bringing together contemporary artists and cultural...

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RENÉE Cosmetics Reimagines Beauty Marketing Through Storytelling with Orry

RENÉE Cosmetics, one of India’s fastest-growing beauty brands, has collaborated with internet sensation and Bollywood’s favourite “BFF,” Orry (Orhan Awatramani), for its upcoming micro-drama series. Designed for today’s digital-first audience, the campaign blends beauty with entertainment, tapping into the growing popularity of short-form, story-led content that keeps consumers engaged while staying rooted in the latest...