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Tools Can Be Bought. Reputation Cannot

Author – Tarek Sharafeddine, Managing Director, Neotic Media The advertising industry is going through one of its fastest periods of transformation. AI is reshaping how we develop ideas. Automation is changing how campaigns are planned and optimized. Data is becoming more accessible, dashboards more sophisticated, and technology platforms increasingly capable of doing in minutes what...

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How AI Is Reshaping Media Through the ‘Neotic Intelligence Loop’: Insights from Tarek Sharafeddin

Artificial intelligence is rapidly redefining the global media ecosystem, transforming how content is created, distributed, consumed, and monetised. According to Tarek Sharafeddin, Managing Director of Neotic Media, the future of the industry lies in what he describes as the “Neotic Intelligence Loop”  a continuously evolving system where AI, audience behaviour, content, and data interact in...