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August 12, 2026 August 12, 2026 by In AdvertisingStory 3

EWC 2026 reveals official Trading Card Collection, Paris Apparel Collection and Player Jackets, bringing new traditions to esports

The Esports World Cup 2026 (EWC) today unveiled its first official Trading Card Collection alongside its Paris-inspired apparel collection and exclusive Player Jackets, bringing one of global sport’s most enduring traditions to competitive gaming and creating new symbols of esports culture. The launches are part of the EWC’s inaugural international edition in Paris, where more...

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July 31, 2026 July 30, 2026 by In Story 1Advertising

Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing...