TOD by beIN and talabat are celebrating the success of their FIFA World Cup 2026™ collaboration, a regional campaign that brought together sports streaming and food delivery to enhance the matchday experience for football fans across the Middle East and North Africa. To mark the partnership, senior representatives from both companies gathered at beIN headquarters...
ZEE Entertainment has elevated Ali Zaidi as Territory Head MENA, entrusting the seasoned media executive with leading ZEE5 Global’s growth strategy across the Middle East and North Africa. The appointment underscores the company’s commitment to strengthening its regional footprint while expanding its portfolio of South Asian and Arabic entertainment offerings. In his expanded role, Zaidi...
TikTok has partnered with Koora Break to strengthen football-focused digital content and fan engagement across the Middle East and North Africa (MENA), reflecting the growing influence of short-form video platforms in shaping modern sports consumption and online fan communities. The collaboration aims to enhance football storytelling, creator-led engagement, and regional sports conversations by combining TikTok’s...
