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June 8, 2026 June 8, 2026 by In Story 2Advertising

Football Legends and Rising Stars Front McDonald’s New World Cup Campaign

McDonald’s has unveiled a high-profile global marketing campaign featuring football icons David Beckham, Lamine Yamal, and Ronaldinho as the brand builds momentum ahead of the FIFA World Cup 2026. The campaign brings together multiple generations of football talent, combining the legacy of established legends with the excitement of emerging stars to celebrate the universal appeal...

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April 17, 2026 April 17, 2026 by In Story 1PR & Digital News

McDonald’s India (W&S) Picks The Good Edge for Communications Push

In a move that underscores the growing importance of strategic communications in India’s competitive QSR space, The Good Edge has been appointed as the PR and communications partner for Westlife Foodworld Limited, which operates McDonald’s India (West & South). The mandate spans a comprehensive communications remit, positioning the agency at the center of one of...