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July 21, 2026 July 21, 2026 by In Story 3AppointmentMarketing

Pragya Mehra Takes on Global Equity & Communications Role at Johnson’s Baby

Johnson’s Baby has appointed Pragya Mehra as its Global Equity & Communications Manager, marking a new chapter in her career as she takes on a role focused on shaping the brand’s global identity and consumer engagement. Mehra announced the development through a LinkedIn post, sharing her excitement about joining one of the world’s most recognized...

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June 20, 2026 June 19, 2026 by In Story 2Marketing

Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand

Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars...