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June 27, 2026 June 27, 2026 by In Story 1Exclusives

The Rise of AI App Discovery: What Happens When Search Stores Become Recommendation Engines

Authored by Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty Media Earlier, finding the right app used to be a straightforward process. They would go to an app store, enter a keyword in the search field, and browse through the results to see which application(s) appeared to be matched to their needs. Although this method...

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April 14, 2026 April 14, 2026 by In Story 2

Mini Apps, Super Apps, and Embedded Commerce: The Next Mobile Distribution Layer

Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty MediaFor the last few years, the distribution of mobile products has followed the same pattern: create an application, gain a download, and compete for a place on someone’s home screen.That model worked when attention was abundant and app discovery was a brand new experience. However, the formula...