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August 7, 2026 August 7, 2026 by In AdvertisingStory 2

Brands Bet Big on KBC Season 18 with over 25 sponsors on Sony Entertainment Television

Before the first question is asked on Kaun Banega Crorepati (KBC), India’s leading brands have already locked their answer. Reinforcing its position as one of India’s most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season...

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July 18, 2026 July 17, 2026 by In Story 3Advertising

Amitabh Bachchan announces KBC Season 18 which champions the power of applied knowledge through #SochnaPadega

Sony Pictures Networks India (SPNI) and Amitabh Bachchan unveiled the theme of the new season of Kaun Banega Crorepati (KBC) – ‘Sochna Padega’. ‘Sochna Padega’ brings to spotlight – application of knowledge creates advantage. Kaun Banega Crorepati (KBC) Season 18 will premiere on Monday, August 10 at 9:00 PM exclusively on Sony Entertainment Television and...