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JioHotstar and Instamart Partner to Roll Out Data-Led Advertising Solutions

JioHotstar has partnered with Instamart to introduce signal-led advertising bringing commerce intent closer to content consumption than ever before. The collaboration is built on a simple but powerful premise: what users browse, search, and buy can now shape what they see while streaming. By leveraging real-time commerce signals from Instamart, JioHotstar is aiming to offer...