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Two Brothers India Farms launches Kranti Cookbook AI to champion culinary decolonisation

Two Brothers India Farms has launched Kranti Cookbook, a campaign and participatory AI platform created to rediscover, document and celebrate India’s culinary heritage. Developed by Glassbox, a Komerz company, the initiative directly challenges the lasting impact of colonial food engineering :  the colonial-era economic policies that prioritised taxation, exports and commercial crops and influenced how...

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Gokul Agro Resources’ Vitalife Takes on ‘Modern Chaos’ in New National Campaign

Gokul Agro Resources Ltd. has launched a new national campaign for Vitalife, its flagship edible oil brand, built around a proposition that moves the conversation beyond competing oils to the changing way India eats. Conceptualised by Glassbox, the campaign identifies its real opponent as “Modern Chaos”: the increasingly busy lifestyles that have made eating out,...