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FTA Global’s New Study Finds Indian Ecommerce Sites Are Not Fully Ready for AI Agents, With an Average Agent Readiness Score of 43/100

FTA Global, a new-age marketing operating system company, today released its FTA Agent Readiness Study 2026, examining how prepared India’s ecommerce ecosystem is for the growing role of AI agents in product discovery, comparison and purchase journeys. The study found that AI agents successfully completed 358 of 450 shopping tasks, or 80%, across 50 Indian...