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August 12, 2026 August 12, 2026 by In AdvertisingStory 3

EWC 2026 reveals official Trading Card Collection, Paris Apparel Collection and Player Jackets, bringing new traditions to esports

The Esports World Cup 2026 (EWC) today unveiled its first official Trading Card Collection alongside its Paris-inspired apparel collection and exclusive Player Jackets, bringing one of global sport’s most enduring traditions to competitive gaming and creating new symbols of esports culture. The launches are part of the EWC’s inaugural international edition in Paris, where more...

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July 4, 2026 July 4, 2026 by In Story 2Marketing

S8UL names YouTube as Official Partner for Esports World Cup 2026; announces nationwide campaign

S8UL, a global name in esports and gaming content, has onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle moment for the organization. The collaboration will bring the creator community to the forefront through a series of on-ground and digital activations that offer fans unprecedented access to...